SANTA CLAUS 2.0 (Europe, 2041)
The new symbol of the cultural European Reinassance

Santa Claus is a legendary character originating in Western Christian culture who is said to make lists of children throughout the world, categorising them according to their behavior, and bringing gifts on Christmas Eve of toys and candy to well-behaved children, and coal to naughty children. Besides his folkloristic and traditional features, during the 19th century the carachter of Santa Claus started to be used in several commercial campaigns and tv spots, becoming a symbol of consumerism. The commercialisation of Santa Claus continued for many years until the spring of 2041, a period in which, after the “rebirth” of the book industry, several cultural associations and schools all over Europe decided to transform Santa Claus in a symbol of equal culturalization. Since then many children can imagine to look at the sky during Christmas Eve and see an old man trowing books and giving to everyone the possibility of studying and learning, dreaming and promoting a cultural democratization.